Combining their aesthetic codes with the colors red, black, and white, Supreme and Path McGrath will launch a set of three glossy and brilliant nail polishes that are long-lasting and extremely high gloss in an effort to replicate the success they had in 2020. This is the most authoritative signature of contemporary beauty and the master brand hype. The lacquered red box contains three nail polish colors—”SUPREME® WHITE,” “SUPREME®RED,” and “SUPREME®BLACK”—as well as three sheets of decals that can be applied to the nails to complete the look and wear a high-end nail-art. The logos are what make the box a true collector’s design item for lovers.
The social activation of the campaign, which honors Supreme’s first nail polish, features content created by nail artists Manicures by Mei, who curates nails for Blumarine, and Jin Soon, who created the nail looks for the Moschino and Brandon Maxwell FW22 campaigns. As evidenced by the line of polish nails wore by Harry Styles, Machine Gun Kelly, and Tyler the Creator, the nail polish market has already established itself as the new frontier of beauty that embraces gender fluidity. This makes the collaboration a great success for both Supreme and Pat McGrath Labs – which is diversifying the brand more and more – even though the times since the launch of The resounding success at the debut of Pat McGrath Labs x Supreme lipstick sold out in record time.Today, after two years of business requirements are to interpret timing and adjust to the necessary needs of the post pandemic market, we are unsure if the collaboration will be as successful as the one that saw the resell value of lipstick soar by 225% and get listed on Stock X at a price of $225,000.
Undoubtedly, a physical activation for the launch would have generated even more momentum than was required. This is because both communities of the brand want to feel a renaissance of purchasing power in order to wear the identities of two brands that are defining contemporary fashion. The release date hasn’t been officially confirmed, but it’s still worth seeing since numerous sources mention waiting until mid-September to try to get their hands on this hot new item.