Gucci is continuing its journey in the NFT world and in this perspective has announced its online space called Vault Art Space, created in collaboration with SuperRare.
Debuting, the first exhibition, titled “The Next 100 Years of Gucci,” will feature a selection of 29 artists. Drops will be made until July 29 and the price is obviously set in Ethereum.In particular, the crypto art artists with whom Gucci has decided to collaborate are: Alanna Vanacore, Alex Trochut, Alexis Christodoulou, Alien Queen, Aliendope, Aliina Kauranne, anchenillustration, Antoni Tudisco, D.ARTA, Drew Young, Diberkato, eBoy, Ellen Sheidlin, Ignasi Monreal, Ignorance1, Jordan Schiffer, Kris Andrew Small, Loudsqueak, Merijn Hos, Paulina Almira, Pet Liger, Pindar Van Armand, Sasha Katz, Slam J, Tim Maxwell, Tyler Spangler, Trs.mnz, VEXX, and YEAH YEAH CHLOE.
As designer Alessandro Michele explained, Gucci’s vision is to extend the company’s storytelling to include different points of view and narratives. In addition, Gucci purchased SuperRare’s native tokens, marking entry into its first DAO.
To usher in the launch, SuperRare and Gucci will arrange three conversations on Twitter Spaces conversations, with artist and curator Rowynn Dumont talking to the different artists involved in the project.
In particular, this Gucci Vault Art Space is part of SuperRare’s largest Spaces project, that is, independent galleries created within the marketplace and with its own curators. The idea was announced last April with the opening of the first ten Spaces.
As mentioned, Gucci is not new to the NFT world: the brand was one of the first to work in the metaverse sector already at the beginning of 2021 with the collection called “Aria” and sold at auction in collaboration with Christie’s.
In addition, Gucci recently announced that it wanted to accept Bitcoin and other cryptocurrencies in its stores, although for now it is an initiative aimed only at the American market.