
Chanel’s archives were rediscovered by Generation Z.
It is unsurprising that fashion has made its way to TikTok, but what is strange is how users perceive particular fashion houses, rather than how specific firms use the platform. While Hermès is the epitome of luxury, consumers of the ByteDance platform continue to have a hazy relationship with Chanel. On the other hand, an unprecedented rediscovery of the Chanel collections from the 1990s is … Continua a leggere Chanel’s archives were rediscovered by Generation Z.