30,000 red Swarovski crystals were used to cover the extraterrestrial Doja Cat at PFW.

The Schiaparelli fashion presentation was one of the most eagerly awaited events of Paris’ Haute Couture Week. Many celebrities gathered to applaud Daniel Roseberry’s new designs, from Kylie Jenner in a dress made special by a maxi lion’s head worn as if it were a brooch on her shoulder to Chiara Ferragni in one of the last social outings before her debut at Sanremo 2023. However, Doja Cat amazed everyone the most. The singer arrived to the performance wearing a really outrageous and shining red dress, which combined fashion and beauty for an alienating and unusual wow effect. Doja wore an outfit designed by Schiaparelli and selected with the help of stylist Brett Alan Nelson that was a little bit alien and a little bit demon to stay in theme with the French brand’s homage to Dante’s Inferno. The outfit included a silk bodice, a skirt covered in lacquered wood beads, and a pair of matching red boots with faux toes. It was all fiery red. What was the truly unique touch? The rapper’s body was painted crimson and covered in crystals, and the embellishments on the skirt appeared to continue there.

Working on the “Doja’s Inferno” look for Schiaparelli’s Haute Couture FW23 collection with the lovely DojaCat and the amazing Daniel Roseberry was a true pleasure. Over 30,000 hand-applied Swarovski crystals were used to achieve the appearance, which required Doja’s supreme patience to complete in 4 hours and 58 minutes. The outcome was a stunning, fascinating work of glittering brightness.

On the “Doja’s Inferno” look for Schiaparelli’s Haute Couture FW23 collection, it was a wonderful pleasure to collaborate with the lovely DojaCat and the amazing Daniel Roseberry. The look, which required over 30,000 hand-applied Swarovski crystals, took Doja 4 hours, 58 minutes to complete. Her incredible patience was amazing. A masterpiece of shimmering brilliance was the finished result, which was both magnificent and enthralling.

The outcome was renamed “Doja’s Inferno,” according to McGrath, as a tribute to “the essence of haute couture with glittering, magnificent shine.”

The work of Dante Alighieri is arguably the most obvious inspiration for Doja’s artistic decision, just as it was for Schiaparelli’s fashion show, but it also brought to mind a well-known photo shoot by Guy Bourdin for the December 1969 issue of Vogue France. The renowned photographer had instructed makeup artist Serge Lutes to completely cover the models, Louise Despointes and Suzanne, in tiny black pearls for the event. Lutens spent more than 18 hours fulfilling the request, using 120 glue tubes, 50 kg of beads, and unending patience on the part of the makeup artist and the two girls. This artistic decision had other drawbacks besides the lengthy work. In reality, no one had noticed that temperature regulation and oxygen exchange are affected when the epidermis is completely covered in glue and beads. Thus, the models started to feel sick and start to black out, and the editor made the decision to end the photo shoot. Bourdin reportedly shouted, “Oh, that would be great to have them dead in bed!” while the helpers hurriedly removed the pearls and glue. He then snapped the image that wound up on the cover of Vogue with the models immortalized in bed. Happily, Doja Cat and Pat McGrath did not experience such an incident while applying makeup to the models for the Schiaparelli runway. Pat McGrath used a combination of Divine Skin: Rose 001 The Essence, Skin Fetish: Sublime Perfection on some of the models and the new Love Collection FetishEyes: Liquid Eye Shadow in Platinum Bronze on others.


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