For any designer, planning a fashion show must be the most difficult task. Every single aspect must be able to transmit the aesthetics and vision of the collection and its designer within the important quarter hour that their entire career is played out.
Because of this, the custom of the themed invitation was established in the world of high fashion. Instead of including a ticket, the invitation to the event becomes a memento, a one-of-a-kind item. If it is cleverly designed, however, it has the potential to become viral and heighten anticipation for a parade days in advance.
Here are the most bizarre invitations ever sent for a fashion show while we wait for the start of the upcoming spring fashion weeks.
Banknotes from Balenciaga
The invitation for Balenciaga’s SS23 presentation is a stack of $100 bills imprinted with the label’s name, which is both bad taste and brilliant. If you’re wondering why such an odd selection was made, look no further than the setting of the show: the New York Stock Exchange.
We may refer to the invitation Gucci gave for its most recent show, Cosmogonie, as a space invitation. The show’s guests received a certificate of adoption of a star that had been renamed after them because Alessandro Michele felt the need to go crazy this time. So, in case you were wondering, yes, there is a Lana del Rey star somewhere.
Louis Vuitton’s board games
For Louis Vuitton’s SS22 show, Virgil Abloh had taken inspiration straight from his youth and sent lucky recipients multiple sets of board games, including puzzles, puzzle sets, and beer pong sets.
Technology and Balenciaga have long been in a romantic relationship. If the Kering Group brand had developed a video game for the Fall 2021 collection, Demna decided to use some old iPhone 6s as show invites for the Fall 2022 collection. This unofficial alliance between Balenciaga and Apple was also revived in the presentation in the sweatshirt that mimicked the Cupertino company’s catchphrase, Think Different, even if the majority of the phones did not function.
When Fendi sent out invites to its SS21 fashion show in the guise of a pack of Rummo pasta last September, it eclipsed everyone else. A perfect object that, rather than evoking the value of a pricey collectible, immediately conjures up a decidedly cozier setting. It also rides the current that sees fashion in conversation with the food industry.
Receipt from Balenciaga
Despite being many things, Demna Gvasalia is unpredictable. Following the release of yesterday’s teaser videos for the Balenciaga SS22 show, the Georgian designer sent a very special invitation to buyers, press, and brand supporters. The invitation came in the form of a receipt from the Balenciaga boutique that included the full text of the legendary song La Vie En Rose, which Edith Piaf made famous, along with the date of the event and a QR Code to view the digital presentation.
Voice note from Alessandro Michele for Gucci
Calls on the phone are prohibited in the digital era. Everyone’s social anxiety is already at an all-time high, and there are already WhatsApp voice notes to hear it in voice. Alessandro Michele intended to invite his visitors to the Gucci FW20 show in Milan just this way. The following is what Alessandro Michele says in the audio clip: “How are you today? I’m good. I was considering how lovely it would be if you came to the Gucci Hub for the fashion show on Wednesday if you were in Milan. Please tell me. Kisses.” A familiar, almost friendly message that is unmistakable to anyone used to elegant tickets, token gifts, or letters. It is also environmentally beneficial because it doesn’t utilize paper or any other materials besides electromagnetic frequencies.
Jacquemus’ bread bun
Jacquemus, who has always been very inventive with his invitations but who touched on the untapped peaks of iconicity when he invited his guests to the FW19 show of the brand with a loaf of hot bread, with information on times and locations handwritten in a ticket that was accompanying it, must be mentioned in this list when discussing the fusion of fashion and food.
Louis Vuitton counter-clockwise clock
Virgil Abloh understands how to amaze. Because the ideas for his Louis Vuitton fashion shows are customarily well organized, his invitations are almost always amazing collectibles. The most recent ones that come to mind are a wooden airplane model and a group of pop-up figurines in the shape of containers, but Abloh outdid himself when, on the occasion of the brand’s FW20 show, he sent his guests a gray watch in which all the numbers had been replaced with the Louis Vuitton logo and whose hands flowed backwards. The watch, which was only made in 1200 pieces, quickly rose to collectible status and achieved very high resell prices on Grailed and StockX.