Demna was one of the first well-known individuals in the fashion industry to support and address the humanitarian situation following Russia’s invasion of Ukraine. In a letter that was published alongside his FW22 runway show, the designer stated that “the war in Ukraine has awakened the ache of trauma I’ve been holding inside since 1993.” In reality, Balenciaga has joined forces with United24’s Ukraine fund to restore the nation’s infrastructure, including its hospitals, schools, and roads. In order to collect money and increase public knowledge of the Rebuild Ukraine fund, a t-shirt was decided to be released.

According to a statement made by Balenciaga to BOF, all net proceeds from the sale of T-shirts will be given to the charity. Zelensky acknowledged Demna’s dedication to the Ukrainian cause in Balenciaga’s statement and praised him for it. “In order to aid in our nation’s reconstruction, “he continued,” it is essential that the world pay attention to Ukraine.” American actor Liev Schreiber, the rock band Imagine Dragons, the former footballer Andriy Shevchenko, and the Ukrainian tennis player Elina Svitolina are some of the other individuals chosen for the effort.