We could say that the metaverse does not yet exist, but Mark Zuckerberg already has a plan to sell designer garments for avatars that will circulate in this new virtual environment: Meta recently announced the opening of Avatar Store, a store where people will be able to buy clothes for Facebook, Instagram and Messenger avatars. For the moment he has partnered with fashion brands Balenciaga, Prada and Thom Browne but soon – they say – other giants in the sector will also arrive.
Meanwhile Zuckerberg and Eva Chen, VP of Meta’s Fashion Partnerships division, announced the new store via a live Instagram live show, presenting and calling it the “first live avatar fashion show.” Basically the part of the “fashion show” consisted of Chen holding the paper drawings of Zuckerberg’s avatar while wearing increasingly questionable clothes – albeit ready for the metaverse.
“I think the only question is whether I’m cool enough to wear it,” Zuckerberg said at one point after seeing an avatar of himself dressed as Balenciaga: “I’m not sure I’m up to par.” Chen also showed off a Thom Browne dress that Zuckerberg called “an English schoolboy vibe classic” and that made him vaguely look like Danny from the movie Shining
But let’s get to the middle point of the question: why should a person shell out real money for metaverse clothes? Well, according to Chen it will be much easier to get your hands on a Balenciaga hoodie in the metaverse than in real life. And it will also be cheaper – he says – because prices in the Avatar Store will range from $2.99 to $8.99.
It is clear that the sale of digital objects is an important part of Meta’s strategy, which intends to earn billions of dollars with the metaverse in order to move away from advertising.
In May Meta opened the first Meta Store, an Apple-style store for minimalism of environments where you can try the technologies to immerse yourself in the metaverse. Also in May Zuckerberg unveiled the new Project Cambria codenamed viewer in operation. Have you come this far and are still wondering what the metaverse is? Then you had better start from its seven rules.