Tiffany & co, the new campaign with Hailey Bieber

The model, icon of Generation Z, is the perfect interpreter of the jewels of the T Collection, protagonists of the new photos and a video with a minimal and elegant aesthetic

Hailey Bieber, born in 1996, model, entrepreneur and fashion icon, could be the meeting point between tradition and contemporaneity for Tiffany & Co. which has chosen Justin Bieber’s wife as the face of the new advertising campaign of the T collection, jewels with a modern design ideal even for the youngest. Alec Baldwin’s granddaughter is the protagonist of a series of shots and videos shot in Los Angeles that simply tell the magic of an essential and desirable collection.

Even a historic brand known as Tiffany cannot escape the revolution of the 1920s, characterized by an aesthetic sensibility that finds its expression in the digital world animated by new icons with a fabulous lifestyle yet linked to pure and genuine values.

Hailey Bieber represents all of this and for this reason she is perfect for Tiffany & Co. who named her global ambassador of the brand last October wearing bright jewelry on all the most important red carpets of the last season, including the 2022 Met Gala.

The path of the supermodel with the high jewelry house now passes through a very refined advertising campaign that captures all the artificial vitality of the twenty-five-year-old.

Hailey Bieber is a young iconic woman of her generation, the Gen Z who is under the crosshairs of luxury companies and who is attentive to quality products and the latest trends, very famous also thanks to the campaigns taken for Versace, Tommy Hilfiger, Guess.

With its natural class it is in perfect harmony with the countryside for the T collection, taken in a bright and welcoming interior despite its essentiality. La Bieber is standing or sitting, dressed in light and dark colors but always models completely in line with those she usually prefers: a suit with oversized blazer, a V-neck minidress that highlights the necklaces and laces with pendants, the rings and earrings of the T collection, one of the most representative of the brand.

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