“Gucci store exterior with luxury branding, symbolizing the brand’s evolution and authority in the fashion industry.”

Will Demna Transform Gucci’s Brand Identity?

Gucci is not just a globally renowned fashion house. It is the crown jewel of Kering’s portfolio. It is the most influential Italian luxury brand today. Its presence dominates both the market and the collective consciousness of fashion enthusiasts worldwide. However, much like a high-performance sports car, Gucci requires the right leadership to navigate its path forward. It’s not just about maintaining momentum; it’s about … Continue reading Will Demna Transform Gucci’s Brand Identity?

A digital presentation will be used by Balenciaga to unveil its new collection.

Balenciaga announced a new digital fashion show to debut its SS24 collection on May 30. This follows the fashion house’s stylish comeback with FW23 during Paris Fashion Week in March. The Kering group is using a number of focused measures to bring the brand back on track in the wake of the incident from November of last year, which caused the company’s first-quarter sales to … Continue reading A digital presentation will be used by Balenciaga to unveil its new collection.