Tag: Ethical Fashion

FASHION🇬🇧

Unveiling the Concept of Greenhushing: Exploring the Phenomenon

“Decoding the Shift: The Surging Trend of Brands Opting to Keep Their Sustainability Goals Private” Navigating the realm of sustainable fashion, major brands are finding themselves in a dichotomy devoid of middle ground. While the recent past saw the reproach of “greenwashing,” a strategic messaging ploy employed by companies to feign sustainability—often cloaked in eco-friendly packaging—presently, a new paradigm is taking shape: “greenhushing.” This phenomenon … Continue reading Unveiling the Concept of Greenhushing: Exploring the Phenomenon

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FASHION🇬🇧

Stella McCartney Unveils Winter 2023 Campaign featuring Prominent Model Kendall Jenner: A Fusion of Style and Elegance

Where Equestrian Enthusiasm and Fashion Converge with Ethical Elegance: Stella McCartney’s Unique Fusion In a captivating fusion of ethical elegance and equestrian passion, renowned fashion designer Stella McCartney has unveiled her highly anticipated Winter 2023 campaign. The collection’s muse, none other than celebrity model Kendall Jenner, lends her star power to bring the essence of this unique collection to life. Shot against the breathtaking backdrop … Continue reading Stella McCartney Unveils Winter 2023 Campaign featuring Prominent Model Kendall Jenner: A Fusion of Style and Elegance

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FASHION🇬🇧

Sustainability Assessment: Exploring the Viability of Mushroom Skin in Fashion – Stella McCartney’s Innovative Bag Creation

“The imminent debut of the limited-edition Frayme Mylo bag by this socially conscious brand showcases the ever-increasing allure of mycelium-based materials within the illustrious realm of luxury.” British luxury fashion trailblazer Stella McCartney has consistently pushed the boundaries of sustainability in fashion, incorporating organic cotton into her ready-to-wear collections and introducing the eco-friendly Stella McCartney Airslide shoes in 2021, crafted from recycled production waste. Now, … Continue reading Sustainability Assessment: Exploring the Viability of Mushroom Skin in Fashion – Stella McCartney’s Innovative Bag Creation

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