United Colors of Benetton enters the Metaverse with the launch of its first virtual store, PlayChange, accessible starting today through the Roblox platform. PlayChange takes its name from the launch activity of the initiative carried out on the occasion of Milan Fashion Week in February 2022, and will present itself with the same refined and minimalist look and feel made for the flagship of Corso … Continue reading BENETTON LAUNCHES ITS FIRST STORE IN THE METAVERSE.