Wave of High-Profile Heists: The Fashion World’s Growing Battle with Robbers

Fashion Industry Facing Theft Crisis?

In the early hours of Sunday morning, a gang of robbers infiltrated the Bulgari boutique on Via Condotti in Rome by creating a hole in the floor, making off with jewelry valued at approximately 500,000 euros. Less than a day later, a group of four thieves executed a brazen heist at the Chanel boutique on Avenue Montaigne in Paris, crashing a car through the storefront window and setting the vehicle ablaze before looting displays. Their haul was estimated to be between six and ten million dollars. In a similar fashion on May 19th, another gang targeted the Harry Winston jewelry store on the same avenue, causing millions of euros in damage.

As May drew to a close, two masked men in Miami managed to rob a hotel boutique in just 43 seconds, escaping with 1.8 million dollars in Hermès bags. Earlier that month, a group of four minors carried out a robbery at the Bottega Veneta boutique in Bellevue, USA. In February, armed robbers targeted the Gucci boutique in New York, stealing merchandise worth 50,000 dollars. March saw the arrest of three Californian thieves who had stolen 300,000 dollars worth of goods from various boutiques along the East Coast.

These incidents are not isolated; even high-profile individuals like F1 driver Carlos Sainz have fallen victim to pickpocketing in Milan, losing valuable Richard Mille watches. Is the fashion world facing a growing problem with theft?

Is the fashion world facing a growing problem with theft?

While the image of masked robbers breaking into jewelry stores has become commonplace, the theft of luxury handbags, shoes, and clothing from prestigious boutiques like Chanel or Gucci is a growing concern. Unlike jewelry, which can be easily dismantled and its components sold separately, stolen fashion items pose challenges due to their bulkiness and potential devaluation on the black market. However, these thefts may be linked to sophisticated international crime networks. For example, authorities in Milan traced stolen Richard Mille watches to China, highlighting the global reach of such criminal enterprises.

In some cases, the solution to these thefts is more straightforward. When thefts were uncovered at a Prada workshop, it was revealed that a cleaning lady was pilfering items for resale on major secondhand platforms through relatives, resulting in a substantial loss of 300,000 euros. However, selling stolen goods on platforms like Vinted can be a slow process, especially when dealing with large quantities.

The recent thefts in Rome and Paris underscore the elaborate planning involved in such operations. For instance, in the Chanel heist, the thieves utilized two cars—one as a battering ram, set ablaze, and the other as a getaway vehicle—to execute their scheme with precision.


The surge in organized robberies at various levels of preparation underscores criminals’ recognition that luxury districts like Montenapoleone conceal warehouses stocked with highly sought-after and easily marketable products. Fashion brands are particularly vulnerable due to their focus on preventing shoplifting rather than armed robbery. Despite relatively secure warehouses, many lack robust barriers, leaving them susceptible to theft. Last year, security concerns peaked prior to the Balmain show in Paris, where 50 pieces were stolen, prompting a frantic reconstruction effort. The motive behind the theft, whether sabotage or resale to private collectors, remains unclear.

A study published in Forbes by a Communication Specialist last year shed light on the severity of the situation. Surveying senior executives of luxury stores across four continents (excluding Australia) with combined sales totaling 3.1 billion dollars, the study found that 62% anticipated a rise in crimes, with 31% predicting a “dramatic increase” in thefts. Despite some executives rating security as excellent (24%), a significant majority (62%) deemed it only good, with the remainder considering it average. Consequently, security expenditures are projected to surge by 28% to 40%, reflecting the heightened measures brands are implementing in response to the prevailing threat landscape characterized by financial constraints and relentless thieves.

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