Today, Jacquemus unveiled the FW24 collection at a location not typically associated with autumn-winter fashion: Villa Malaparte in Capri. This choice aligns perfectly with the Mediterranean aesthetic that Simon Porte Jacquemus frequently explores. The brand has heavily promoted this event on social media for weeks, showcasing its expertise in creating anticipation.

Selecting Casa Malaparte isn’t just about the scenic views; it pays homage to film history and the unique linearity that the designer incorporates into his work. Built between 1938 and 1940 by writer Curzio Malaparte, the villa is perched on the cliff of Punta Massullo in Capri. It’s considered one of the most extraordinary architectural works of the 20th century. Malaparte, known for his eccentric personality and fluctuating political and religious views, chose this spot for its wild beauty, deeply struck by his first visit to Capri in 1936.

The villa’s construction faced numerous challenges, initially involving architect Adalberto Libera. However, Malaparte’s dominant personality led him to rework the project himself, resulting in a minimalist design with severe lines and a monumental staircase leading to a panoramic terrace. The Pompeian red exterior and the monastic interiors reflect Malaparte’s vision and religious sense. Despite being a private property now, Casa Malaparte remains a symbol of modern architecture and artistic inspiration, having hosted luminaries like Jean Cocteau and Pablo Picasso.

In cinema and fashion, Casa Malaparte has left a significant mark. It featured prominently in Jean-Luc Godard’s “Le Mépris,” inspiring many, including Simon Porte Jacquemus. The villa has also been a backdrop for various fashion campaigns, cementing its status as an iconic location in both architecture and fashion history.