Valentino will return to Milan for a display three years after its exhibitions in Rome and Paris. The Italian company made a significant comeback to Italy with its final presentation during Milan Fashion Week in September 2020. This was followed by a historic Couture display at Trinità de’ Monti in Rome. The business wishes to promote local communities and younger generations, thus the new men’s collection will be displayed at the Università degli Studi di Milano Statale on June 16 at 2 p.m. The press release for the company also mentions “an invitation for students to experience the show live,” implying that some of the students may receive invitations to the performance.
The man-focused exhibition aims to highlight the significance of the rapidly expanding market for the company by holding the event in the same location where Valentino Garavani debuted his first menswear collection in 1985. The recent introduction of Maison Valentino Essentials, a new line that aims to offer a basic and continuously expandable wardrobe offering timeless wardrobe classics reinterpreted, of course, according to Valentino and Pierpaolo Piccioli’s own aesthetic, is also related to the significance of this category.