It was anything but hellish when we met Soulland during the SS23 Copenhagen Fashion Week “Spring Devil” show. We’re returning to discuss about the debut collection, which will be displayed at the 102nd show as a Special Project. It’s a collaboration with Hello Kitty, not just any collection, and it’s distinguished by nostalgic childhood memories and genderless style.

By including the Sanrio heroine in matching sets and clothes, Hello Kitty enlivens the creations of the Danish company. Kitsch hearts and images of the cute kitty are embroidered on a beige corduroy blazer. The fitting pink maxi dress is a must-have since it makes Hello Kitty look even more romantic, and the snug black sleeveless turtleneck feels like a warm embrace. The collection is characterized by leggings, comfy sweatshirts, graphic t-shirts, and long-sleeved pink blouses. It provides a laid-back way to show our love for Hello Kitty.

On the company’s website, you may purchase items from the Soulland x Hello Kitty line.