It was Kate again. For Marc Jacobs’ Resort 2023 campaign, which was shot by Harley Weir and styled by Danielle Emerson, Kate Moss sports sleek, fuchsia-pink hair, reenacting one of her runway high points from the late 1990s and fostering the British brand’s connection to y2k nostalgia. The first time the supermodel wore this ensemble on the runway was for Versace’s spring/summer 1999 collection, when Donatella encouraged Kate to change from her beloved strawberry blonde tones in order to make their cooperation with the Italian label genuinely exclusive. Later, Juergen Teller was drawn to the color. He captured the contrast between Kate Moss’s androgynous, mature features and her youthful roundness in the iconic photo named “Young Pink Kate,” a sequence that shows her curled up in bed with her hair down.