Amazon is introducing a new feature that will fundamentally alter how we shop online. Amazon has established itself as a leader in the adoption and deployment of new technology to improve the e-shopping experience. As of November 14, all users of the website have access to the Virtual Try-On tool, which enables them to select among hundreds of trainer models from companies like New Balance, Superga, Puma, Lacoste, Converse, Crocs, Asics, and others throughout Europe by visualizing the shoes on their feet.

Customers may virtually try on sneakers—from the Salomon Speedcross 4 to the New Balance Ml515v1—by following the straightforward and user-friendly method from their smartphones using the iOS mobile app, the search bar, or the official website. On the other hand, clients who browse using a desktop device will see a QR code on the digital try-on page that they can scan with their iPhone to quickly access the mobile shop and try on the shoes. On the other hand, clients who browse using a desktop device will see a QR code on the digital try-on page that they can scan with their iPhone to quickly access the mobile shop and try on the shoes. Customers just need to pick the pair they like best, touch the “virtual try-on” option on the product details page, point the back camera of their mobile device at their feet to see how the shoes look from all angles and in all the colors that are offered, and then pick the style that best fits them. Customers will also be able to photograph the virtual trainers and post it to social media, just like Fresh Mula did.

The construction of the language and identity of brands has never involved the final consumer as actively and fundamentally as it does today. As a result, Amazon is constantly searching for engaging and innovative ways to make online fashion shopping more convenient for customers and to forge previously unheard-of connections with them. The purpose of Virtual Try On was to help consumers make smarter, more pleasurable, and informed shopping selections while they are on the go or relaxing at home.