On October 11, Alexander McQueen will showcase once more in London, choosing once more to disregard the traditional fashion week calendars. Paolo Roversi’s mission has been the brand’s choice for the new campaign for the FW22 collection. The clothing of Sarah Burton was propelled into a surreal setting with a clear emphasis on shades.
The photographs by Paolo Roversi, which feature the models Awar Odhiang, Lucia Fairfull, Florence Nicholls, Celina Ralph, Wang Han, and Achenrin Madit, range from ultra-tight tubes to leather suits without sacrificing the iconic studded accessories or bright tints. The models are all living sculptures.