There is no word of anything else. The Supreme Court decision that erased a piece of American history, the Roe v. Wade ruling that has guaranteed women’s right to abortion since 1973. June 24, 2022 is considered in history as the momentous date: the constitutional court stipulates that termination of pregnancy no longer falls within the perimeter of the rights guaranteed by the constitution. A news that shakes not only the approximately 25.5 million women in America, but also the public.
Usually , the fashion world does not stand idlying over what is strictly topical. And in fact, the fashion industry wants their opinion to be heard. If few fashion system designers and stars have opted for concrete action – thanks to the surprise “political” decision – many have already expressed solidarity with the population and the events underway in the 20 States via social media, Instagram and Twitter.
Fashion and abortion: Gucci
Now, every American state will decide how to behave. Businesses around the world share their thinking. In the fashion industry, pioneer, Gucci and Alessandro Michele. Already last May, the Kering group led by the Italian designer had announced, as part of the Chime For Change project, that it would provide reimbursement of travel expenses to any employee in the United States who needed access to health care not available in their state for pregnancy-related issues.My Body, My Choice. “Gucci remains steadfast in his belief that access to reproductive health care is a fundamental human right […] Today and every day we will continue to fight for women’s rights and freedom for all,” the caption reads a brand post on Instagram, posted after the Court’s announcement.
Matthieu Blazy and American designers
Matthieu Blazy, Bottega Veneta’s new creative director, also posted an unequivocal photo on his profile: a hanger for clothes where it reads: Warning, This is not a surgical instrument. Keep Abortion Safe and Legal.
A condemnation and a moment for thought. Because the main fear is precisely that abortion will now turn into a secret (and at most dangerous) activity. If Valentino’s Pierpaolo Piccioli – for now – merely shares an article signed by the New York Times in IG Stories, Nepalese-American designer Prabal Gurung, who has often fueled the debate in the past even on the catwalk, follows him commenting: “It’s a sad day for America”.
Tory Burch wrote a long post/photo on IG: “Bringing women power is the guiding principle of our company. This decision was a huge step backwards, but we continue undaunted. I believe in a world where women are free to make the right choices for them and not to be penalized for those choices.”
Not just fashion designers but also the reactions of brands and retailers
The outrage in fashion begins to be felt not only by fashion houses and famous designers, mostly engaged, (at the time of the Supreme Court decision), in the Men’s fashion shows in Paris. Lauren Santo Domingo, chief brand officer of retailer Moda Operandi, tweets Ivanka Trump – promptly reunited in Instagram Stories by designer Jonathan Anderson between a video and a photo of Loewe’s latest Spring-Summer 2023 show.
Patagonia, the increasingly popular sports brand among fashionistas, incites peaceful protest and tells Bloomberg that it will pay bail for employees who could be arrested during protests against the Supreme Court decision (already a few months ago it had given full availability in support for travel to access health care, such as Gucci).
Fashion and abortion, the reactions of supermodels and It Girl
Finally, the star of the fashion system, such as Bella Hadid. The supermodel said on Instagram: “Do they really think this Supreme Court decision will prevent women from doing what’s right for their bodies? No. They won’t. It will only prevent women from doing so legally and safely. That’s all that will change.” And she went on to encourage the female population to unite by supporting #BansOffOurBodies and Planned Parenthood Action, the organization on pole on the protest front.
The same was done by It Girl Olivia Palermo. And the list of style queens, with Chiara Ferragni at the forefront and Kaia Gerber she was “devastated, angry and confused” for the decision that basically legalizes “illegal” abortion in her opinion.