The most sustainable strategy would involve destroying existing products rather than using mycelium to make new ones. Fashion has been looking for years to discover a sustainable substitute for leather, from materials created from orange peels to the firm funded by Leonardo DiCaprio to develop a specific form of lab-grown leather using only a few animal cells. The $100 billion in annual sales of the … Continua a leggere The disposal of textile waste may one day involve mushrooms.
It is generally known that brands have long used the message of frequently wholly nonexistent sustainability to sell their products without, furthermore, being under pressure from regulators or consumers. However, the situation appears to be changing in recent years, partly as a result of rising consumer sustainability literacy. H&M is aware of this because it was sued for allegedly utilizing false sustainability statements this summer, … Continua a leggere H&M is being indicted once more for making false sustainability claims.
How the issue of greenwashing has grown to unprecedented heights An unidentified lady by the name of Chelsea Commodore filed a lawsuit against H&M in federal court in New York, claiming that the Swedish fast fashion giant had essentially lied about the sustainability of its products. The proof of this deceptive advertising, which would have also encouraged consumers to spend more money on products that … Continua a leggere H&M charged with making fraudulent sustainability claims
Paula Ulargui Escalona tells for nss magazine in her home in Madrid, :“When I grow plants, I worry about every aspect – they are delicate, yet nature is stronger than we imagine.”Paula is the creator of the clothing covered in grass and other vegetation that was displayed at Loewe’s most recent fashion show in Paris. This partnership helped to promote Paula and her studies to … Continua a leggere How can grass grow on a pair of Loewe sneakers?
“Every minute that passes a size of a soccer field disappears from the Amazon and 80% of those areas are used for grazing cattle. The future of fashion and our planet is cruelty-free.” Stella McCartney in Glasgow commented last November as the representative of the only fashion brand present at COP26. “This is the defining decade and if we don’t act decisively, we know what … Continua a leggere How is fashion sustainability according to Bof’s 2022 Sustainability Report