Tag: sustainability

### A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility The image depicts Chiara Ferragni, a renowned fashion influencer, smiling and gesturing positively, likely during a public appearance or promotional event. She is dressed in stylish, casual attire that reflects her fashion icon status. The background features branding elements related to her business ventures, including the promotional campaign for her branded Easter eggs. The image captures a moment of celebration and underscores the successful resolution of a recent investigation by the Competition and Market Authority (CMA) into the marketing practices of her Easter eggs, highlighting commitments made by her affiliated companies, TBS Crew Srl and Fenice Srl, to enhance transparency, consumer protection, and social responsibility.
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A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility

The Competition and Market Authority (CMA) recently concluded its PS12699 investigation concerning the promotional practices associated with Chiara Ferragni’s branded pandoro. This resolution, achieved through commitments from TBS Crew Srl and Fenice Srl, marks a significant advancement in consumer protection and corporate responsibility within the influencer marketing sector. The CMA launched the PS12699 investigation to scrutinize the transparency and fairness of the marketing strategies employed … Continue reading A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility

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FASHION🇬🇧

Legacy in Denim: Honoring the Journey of KAPITAL Japan on the Day of Its Founder’s Passing

“Dedicated to denim, that is my creed.” These were the resolute words of Kazuhiro “Kiro” Hirata, the visionary creative mind behind Kapital, during an interview with Noah Johnson for GQ half a decade ago. Kapital epitomizes a brand that communicates through its craftsmanship rather than verbose marketing slogans. Today, Kapital stands as the epitome of Japanese denim, a realm anchored in the town of Kojima. … Continue reading Legacy in Denim: Honoring the Journey of KAPITAL Japan on the Day of Its Founder’s Passing

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FASHION🇬🇧

Untitled Nations: GmbH’s Paradigm-Defying Fashion Protest at Paris Fashion Week

Boldly Advocating for Palestine, Challenging Nationalism, and Redefining Fashion as a Political Canvas In a stunning departure from the expected glamour and opulence of Paris Fashion Week, GmbH, under the visionary guidance of founders and creative directors Benjamin Huseby and Serhat Isik, closed the prestigious event on an unprecedented note. Eschewing the traditional “nod and smile” approach, the duo transformed their runway into a compelling … Continue reading Untitled Nations: GmbH’s Paradigm-Defying Fashion Protest at Paris Fashion Week

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FASHION🇬🇧

Mycelium Magic: Fashion’s Silent Revolution

From Faux Models to Fungal Fabrics – Exploring the Sustainable Shift in Fashion In the captivating whirlwind of Fashion Month, where each day brings forth surprises, be it unexpected celebrity front-row appearances or runway extravaganzas, one recurring theme amid the unpredictable stands as a poignant constant – the presence of PETA activists. This season, however, the focus had subtly shifted from fur-clad protesters to faux-models … Continue reading Mycelium Magic: Fashion’s Silent Revolution

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FASHION🇬🇧

Unveiling the Concept of Greenhushing: Exploring the Phenomenon

“Decoding the Shift: The Surging Trend of Brands Opting to Keep Their Sustainability Goals Private” Navigating the realm of sustainable fashion, major brands are finding themselves in a dichotomy devoid of middle ground. While the recent past saw the reproach of “greenwashing,” a strategic messaging ploy employed by companies to feign sustainability—often cloaked in eco-friendly packaging—presently, a new paradigm is taking shape: “greenhushing.” This phenomenon … Continue reading Unveiling the Concept of Greenhushing: Exploring the Phenomenon

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FASHION🇬🇧

The disposal of textile waste may one day involve mushrooms.

The most sustainable strategy would involve destroying existing products rather than using mycelium to make new ones. Fashion has been looking for years to discover a sustainable substitute for leather, from materials created from orange peels to the firm funded by Leonardo DiCaprio to develop a specific form of lab-grown leather using only a few animal cells. The $100 billion in annual sales of the … Continue reading The disposal of textile waste may one day involve mushrooms.

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FASHION🇬🇧

H&M is being indicted once more for making false sustainability claims.

It is generally known that brands have long used the message of frequently wholly nonexistent sustainability to sell their products without, furthermore, being under pressure from regulators or consumers. However, the situation appears to be changing in recent years, partly as a result of rising consumer sustainability literacy. H&M is aware of this because it was sued for allegedly utilizing false sustainability statements this summer, … Continue reading H&M is being indicted once more for making false sustainability claims.

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CURLYCURL EN🇬🇧, FASHION🇬🇧, Sustainability 🇬🇧

H&M charged with making fraudulent sustainability claims

How the issue of greenwashing has grown to unprecedented heights An unidentified lady by the name of Chelsea Commodore filed a lawsuit against H&M in federal court in New York, claiming that the Swedish fast fashion giant had essentially lied about the sustainability of its products. The proof of this deceptive advertising, which would have also encouraged consumers to spend more money on products that … Continue reading H&M charged with making fraudulent sustainability claims

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CURLYCURL EN🇬🇧, FASHION🇬🇧, Sustainability 🇬🇧

How can grass grow on a pair of Loewe sneakers?

Paula Ulargui Escalona tells for nss magazine in her home in Madrid, :“When I grow plants, I worry about every aspect – they are delicate, yet nature is stronger than we imagine.”Paula is the creator of the clothing covered in grass and other vegetation that was displayed at Loewe’s most recent fashion show in Paris. This partnership helped to promote Paula and her studies to … Continue reading How can grass grow on a pair of Loewe sneakers?

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CURLYCURL EN🇬🇧, FASHION🇬🇧

How is fashion sustainability according to Bof’s 2022 Sustainability Report

“Every minute that passes a size of a soccer field disappears from the Amazon and 80% of those areas are used for grazing cattle. The future of fashion and our planet is cruelty-free.” Stella McCartney in Glasgow commented last November as the representative of the only fashion brand present at COP26. “This is the defining decade and if we don’t act decisively, we know what … Continue reading How is fashion sustainability according to Bof’s 2022 Sustainability Report

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