Margot Robbie appears in multiple looping versions of herself within a Chanel campaign, each iteration styled differently while carrying variations of the Chanel 25 handbag, referencing the visual repetition of Kylie Minogue’s “Come Into My World.”

CHANEL 25: A BAG, A LOOP, A LEGACY — OR JUST PERFECT TIMING?

There’s intention—and then there’s precision. Because nothing in fashion happens by accident, especially not when timing aligns this perfectly. The Chanel 25 campaign doesn’t just flirt with nostalgia; it lands exactly on the 25th anniversary of Come Into My World by Kylie Minogue. A coincidence? Not quite. More like a quiet strategy disguised as a cultural nod. And suddenly, the loop makes even more sense. … Continue reading CHANEL 25: A BAG, A LOOP, A LEGACY — OR JUST PERFECT TIMING?