In 2022, the internet laughed at Balenciaga for selling what looked like a trash bag for nearly $2,000. It felt like the kind of fashion stunt destined to burn bright and disappear. Absurd, ironic, a little desperate. But it didn’t disappear. It multiplied. And more importantly, it worked. Under Demna Gvasalia, Balenciaga stopped designing for approval and started designing for impact. Not beauty, not even … Continue reading The Impact of Absurdity in Modern Fashion