The creator of Patagonia will donate the entire business to rescue the environment.

Yvon Chouinard, a mountaineer who loves the outdoors and co-founded the $3 billion Patagonia empire, has taken the most extreme action ever for the head of a major apparel company: he has divested his entire business, dividing it between a trust called the Patagonia Purpose Trust and a nonprofit group devoted to environmental protection called the Holdfast Collective. Both businesses were established to maintain the … Continua a leggere The creator of Patagonia will donate the entire business to rescue the environment.