Nigeria has decided to ban the use of foreign models and voice actors in advertisements as of October 1. This decision will revolutionize the country’s advertising industry, which is expected to be worth €450 million in 2021. It also has the potential to affect the fashion and communications industries more broadly. The prohibition by the Advertising Regulatory Council of Nigeria (ACRON) on using Nigerian models … Continue reading Nigeria has prohibited international actors and models from appearing in its commercial campaigns.