Do you reflect upon the memorable yet divisive €9 million campaign meticulously crafted by the Ministry of Tourism in conjunction with Enit, aimed ambitiously at projecting Italy’s allure on a global canvas? This audacious venture entailed the audacious reimagining of Botticelli’s Venus to resonate with contemporary sensibilities. However, the facade of innovation and audacity is now overshadowed by the looming specter of scrutiny. As detailed … Continue reading Unveiling Shadows: The Enigma of Italy’s ‘Open to Meraviglia’ Campaign and the Vanishing Millions