Tag: marketing

Margot Robbie appears in multiple looping versions of herself within a Chanel campaign, each iteration styled differently while carrying variations of the Chanel 25 handbag, referencing the visual repetition of Kylie Minogue’s “Come Into My World.”
FASHION

CHANEL 25: A BAG, A LOOP, A LEGACY — OR JUST PERFECT TIMING?

There’s intention—and then there’s precision. Because nothing in fashion happens by accident, especially not when timing aligns this perfectly. The Chanel 25 campaign doesn’t just flirt with nostalgia; it lands exactly on the 25th anniversary of Come Into My World by Kylie Minogue. A coincidence? Not quite. More like a quiet strategy disguised as a cultural nod. And suddenly, the loop makes even more sense. … Continue reading CHANEL 25: A BAG, A LOOP, A LEGACY — OR JUST PERFECT TIMING?

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Oversized Chanel Maxi Flap bag in soft leather with minimal logo detailing, styled in a contemporary street style look, reflecting the quiet luxury trend and modern shift in high fashion accessories.
FASHION

Is Chanel Losing Its Edge? The Rise of the Maxi Flap and the Quiet Luxury Shift

In recent seasons, Chanel has been subtly—but unmistakably—reshaping its identity. The introduction of the new Maxi Flap and the Mini 26 signals more than just a product update; it reflects a broader shift in how the house positions itself within a rapidly evolving luxury landscape. The Maxi Flap: Function Over Iconography The Maxi Flap departs from the structured, logo-forward DNA that once defined Chanel’s most … Continue reading Is Chanel Losing Its Edge? The Rise of the Maxi Flap and the Quiet Luxury Shift

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Chiara Ferragni photographed at a public event, contrasted with Pasquale Morgese speaking during his FarWest interview about the Ferragni business crisis.
Pop culture

The Break from the Inside — When the Empire Speaks Back

Imagine an empire built from a blog, transformed into a fashion brand, then a global business — not with skyscrapers or factories, but with followers, images, aspirations. That was once the story of Chiara Ferragni. And yet — sometimes the most fragile cracks are those no one sees. And when those cracks open, what falls apart isn’t just a business: it’s a belief system. In … Continue reading The Break from the Inside — When the Empire Speaks Back

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### A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility The image depicts Chiara Ferragni, a renowned fashion influencer, smiling and gesturing positively, likely during a public appearance or promotional event. She is dressed in stylish, casual attire that reflects her fashion icon status. The background features branding elements related to her business ventures, including the promotional campaign for her branded Easter eggs. The image captures a moment of celebration and underscores the successful resolution of a recent investigation by the Competition and Market Authority (CMA) into the marketing practices of her Easter eggs, highlighting commitments made by her affiliated companies, TBS Crew Srl and Fenice Srl, to enhance transparency, consumer protection, and social responsibility.
Pop culture🇬🇧

A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility

The Competition and Market Authority (CMA) recently concluded its PS12699 investigation concerning the promotional practices associated with Chiara Ferragni’s branded pandoro. This resolution, achieved through commitments from TBS Crew Srl and Fenice Srl, marks a significant advancement in consumer protection and corporate responsibility within the influencer marketing sector. The CMA launched the PS12699 investigation to scrutinize the transparency and fairness of the marketing strategies employed … Continue reading A Positive Outcome for Chiara Ferragni: A Case Study in Corporate Responsibility

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