How does neuroscience explain the effects of fragrance on mood?

There are no indications that the wellness sector will slow down. It has a current worldwide market value of $1.5 trillion and an average annual growth rate of between 5 and 10 percent, according to a McKinsey analysis. The epidemic, which has emphasized the importance of mental and physical balance even for products that up until recently were solely committed to externals like make-up, has … Continue reading How does neuroscience explain the effects of fragrance on mood?

For Emma Watson, a new era has started.

Prada Beauty’s creative director is an actress and activist who embodies complicated feminine identity. Emma Watson is one of the most well-known figures in pop culture today thanks to her role in Harry Potter, and with her new roles as director and spokesperson for the Prada Beauty campaign, she marks the beginning of a new era for both the actress and the company, which is … Continue reading For Emma Watson, a new era has started.