Legacy in Denim: Honoring the Journey of KAPITAL Japan on the Day of Its Founder’s Passing

“Dedicated to denim, that is my creed.” These were the resolute words of Kazuhiro “Kiro” Hirata, the visionary creative mind behind Kapital, during an interview with Noah Johnson for GQ half a decade ago. Kapital epitomizes a brand that communicates through its craftsmanship rather than verbose marketing slogans. Today, Kapital stands as the epitome of Japanese denim, a realm anchored in the town of Kojima. … Continue reading Legacy in Denim: Honoring the Journey of KAPITAL Japan on the Day of Its Founder’s Passing

Is it truly a good idea to store jeans in the freezer?

Throughout history, existential concerns such as “who are we?” have plagued man. What is our origin? Who was our creator? How to wash our 100% Japanese cotton jeans is one of these more practical queries that can, nonetheless, cause much more agitation than the first. There are as many solutions as there are theological interpretations of the Bible, and it is equally challenging to determine … Continue reading Is it truly a good idea to store jeans in the freezer?