In recent seasons, Chanel has been subtly—but unmistakably—reshaping its identity. The introduction of the new Maxi Flap and the Mini 26 signals more than just a product update; it reflects a broader shift in how the house positions itself within a rapidly evolving luxury landscape. The Maxi Flap: Function Over Iconography The Maxi Flap departs from the structured, logo-forward DNA that once defined Chanel’s most … Continue reading Is Chanel Losing Its Edge? The Rise of the Maxi Flap and the Quiet Luxury Shift