Navigating a Healthier Path: The Evolution of Dry January in the Social Media Era Holidays, a customary respite across European nations, typically witness unrestrained indulgence, particularly in alcohol, saturating households and city bars alike. Amidst this, the advent of January brings a tidal wave of memes on TikTok, heralding the onset of Dry January. Originating in 2013 courtesy of Alcohol Change UK, this movement advocates … Continue reading Sipping Sobriety: Unraveling the Modern Trend of Dry January