As the days grow longer and sunlight begins to warm both skin and spirit, each season seems to bring with it a fresh cultural wave—a single word or feeling that shapes how we express ourselves, connect with others, and move through the world.
In 2023, it was Barbie—Greta Gerwig’s cinematic celebration of femininity in all its vibrant, unexpected forms. Drenched in pink and full of purpose, it invited us to reclaim our softness as strength and rewrite what it means to be a woman.
Then 2024 arrived with a beat-driven bang in the form of Brat, Charli XCX’s unapologetic ode to freedom, fun, and fierce individuality. It wasn’t just an album—it was a cultural permission slip to live out loud and on your own terms.
Now, in 2025, we’re embracing something even deeper: the resurgence of Main Character Energy—a full-bodied return to self, authenticity, and presence. But this isn’t about ego or self-importance. It’s about choosing to live with intention and vitality, placing ourselves at the heart of our own story.
From Mind to Body, All the Way to the World
It all begins with a mindset. Reclaiming your main character energy means shifting how you see yourself and your role in the world. Ask yourself: What makes me feel alive? What brings me confidence? What genuinely fills me with joy?
When we begin to answer these questions, we create a mental framework that is light, constructive, and purposeful. That shift in perspective radiates outward. A healthy, joyful mind reflects physically—clearer skin, shinier hair, better choices, and more intuitive self-care. But it doesn’t stop there.
This energy is contagious. It ripples into our surroundings, shaping our communities and influencing the way we show up in the world. Main character energy thrives in connection—not isolation. It lives in shared moments: summer festivals, spontaneous beach days, late-night talks, movie marathons, group selfies, quiet sunsets, bold makeup experiments, or simply reading a book that shifts your worldview.
Imagine the possibilities if we all lived from this space of aligned, intentional energy. If everyone stepped into their full potential, grounded in joy and community—what kind of world could we create together?
So, What’s the Word for 2025?
Every season has its symbol. And this year, it might just be you—fully present, completely empowered, and joyfully centered in your own narrative. The main character doesn’t seek the spotlight—they become the light. And that energy? It’s transformative.
Let’s make 2025 the year we choose ourselves—not selfishly, but sincerely. Because when we thrive, so does the world around us.
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