To dare is to break away from a stagnant status quo, embracing change and innovation. After all, everything blends, evolves, and transforms—so why not take a chance and reinvent? Glenn Martenschallenges you to “Dare to be Diesel.”

The show unfolds in a massive arena transformed into a graffiti-covered masterpiece—the largest of its kind. Over three kilometers of fabric serve as the canvas for an extraordinary street art installation, brought to life by 7,000 graffiti artists, both seasoned professionals and passionate amateurs.

The Autumn/Winter 2025-26 collection embodies Diesel’s signature DNA—denim, utility, pop, and craftsmanship—but with a bold, deconstructed twist. Models, striking in their near-surreal beauty, seem like AI-generated visions infused with human emotion. The collection feels as though reality itself has been thrown into a blender—disrupted, reshaped, and reassembled into something thrillingly new.

Here, in a world where everything collides and fuses, nothing is ever truly lost—only reimagined.