The SS25 Gucci show, held yesterday at the Triennale di Milano, was a vibrant celebration of encounters and freedom, weaving together urban and coastal influences into a tapestry of stylish sophistication. Guided by Sabato De Sarno, the collection marked a significant evolution for the maison, harmoniously blending city chic with the relaxed essence of beach life. The show commenced with a series of tailored pieces featuring clean lines and a structured yet airy feel, accentuated by the prevalent ultra-short shorts throughout the collection. The tailoring was exemplary, with single-breasted jackets showcasing high lines and pressed sleeves, reflecting Gucci’s masterful craftsmanship. The collection also featured double-breasted designs in lightweight poplin, presenting a refreshing, deconstructed take on the minimalist elegance De Sarno is known for.
Utility and practicality were central themes throughout the collection, with zip jackets and leather coats featuring exaggerated openings and distinctive textures, infusing a modern edge. Each piece was crafted for both style and function, mirroring the dynamic lifestyles of urban adventurers and beach lovers. Surf influences, subtly abstracted, were woven throughout the collection, particularly in the detailed printed shirts. These shirts were adorned with embroidered fringes, beads, and applied flowers, showcasing prints of surfers, dolphins, hibiscus flowers, and banana leaves, while maintaining a structure inspired by utility wear. This blend of practicality and surf aesthetics created a vibrant tableau of adventure and relaxation. Embroidery played a significant role in the collection, adding an artistic dimension. Handcrafted long-sleeve polos featured sequin inlays, and sherbet-colored jackets sparkled with bead fringes that moved like waves, celebrating both the craftsmanship and the designer’s narrative.
Footwear and accessories in the collection continued the narrative of innovation and style. Pointed boots and Gucci Cub3d sneakers, featuring the woven G motif, showcased Gucci’s commitment to blending tradition with modernity. Bags drew inspiration from Gucci’s archival luggage, boasting detachable elements and soft padded leather textures, underscoring contemporary functionality. Accessories further reinforced the brand’s enduring codes: belts with double hook closures paid homage to the iconic Horsebit, while segmented bracelets and necklaces resembling bamboo links added a natural elegance. Sunglasses, characterized by robust frames and vividly colored Gucci straps, added a touch of character to the ensembles.
Overall, the SS25 collection by Gucci, the second men’s collection under Sabato De Sarno’s creative direction, exemplified the brand’s evolving vision. It embodied a design philosophy that celebrates the merging of different worlds—city and beach, precision and color, tradition and innovation—capturing the essence of freedom and inclusivity in fashion.
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