Tartan, embroidery, kilts, punk aesthetics, and the legacy of Mary Stuart come together to weave a tapestry of visual narratives, creating profound experiences and inspiration. Maria Grazia Chiuri embraces these diverse elements, forming connections that influence the shapes and meanings within Dior’s Cruise 2025 collection.

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Discover the Dior Cruise 2025 collection, where tartan, embroidery, kilts, and punk merge with Mary Stuart’s legacy. Showcased at Drummond Castle, Maria Grazia Chiuri’s creations celebrate Scottish heritage and convey a powerful message: “Femininity is not a trap.” 🌟 #DiorCruise2025 #FashionRevolution #ScottishElegance #FemininityNotATrap

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For each Cruise Collection, Chiuri immerses herself in extensive local research, exploring cultures and partnering with local artisans. The 2025 Cruise collection is firmly anchored in Scotland, a land rich in distinctive iconography that offers abundant evocative references.

Drawing from historical and subcultural themes, Chiuri adeptly combines the traditional Scottish kilt—some pieces created in collaboration with Scottish designer Samantha McCoach of Le Kilt—with influences from punk culture and Renaissance armor and attire.

Presented in the gardens of the 1490 Drummond Castle, the collection reflects Chiuri’s enduring political message, encapsulated in a powerful phrase she aims to embroider on each garment: “Femininity is not a trap.”