Decoding Gucci Ancora: The Rise of Sabato de Sarno

Behind the Runway: The Story of Sabato de Sarno and Gucci Ancora

Presenting “WHO IS SABATO DE SARNO? A GUCCI STORY,” a documentary by Ariel Schulman and Henry Joost, exclusively unveiling the behind-the-scenes of the Gucci Ancora show and introducing the new creative director, Sabato de Sarno.

Embark on an exclusive journey into the world of Gucci with this short film, now streaming on the Mubi platform. Narrated by Gucci brand ambassador, Paul Mescal, the 20-minute film delves into the creative universe of Sabato de Sarno’s inaugural collection for the house, offering never-before-seen footage and intimate insights beyond the runway.

Emphasizing the value of teamwork, the documentary showcases the collaborative effort between de Sarno and his team, highlighting their shared passion and dedication. Audiences are invited to witness the glamour of the fashion world and get acquainted with Gucci’s visionary new creative director, as he shares his personal experiences and unveils his vision for the iconic brand.

Providing a unique perspective on the untold story behind Gucci Ancora, from inception to meticulous execution, the film sets the stage for an immersive experience. Following its Mubi premiere, Gucci will host screenings in major cities worldwide, offering audiences the chance to immerse themselves in the Gucci Ancora experience on the big screen.

Starting April 3, an immersive edition of “WHO IS SABATO DE SARNO? A GUCCI STORY” will be exclusively available on Apple Vision Pro, revolutionizing the fashion and luxury industry with its innovative camera technology. This immersive edition, accessible via the App Store, allows viewers to transform their surroundings and delve into the beauty and craftsmanship of Gucci Ancora.

In collaboration with Air France, the film will also be available on flights throughout April, ensuring that audiences around the globe can enjoy the captivating journey of “WHO IS SABATO DE SARNO? A GUCCI STORY.”