Former President Donald Trump continues to make waves with his latest merchandise – a pair of bold, gold high-top sneakers known as the “Never Surrender” shoes. A striking display of Trump’s love for America and himself, these shoes quickly gained attention for their exclusivity, boasting only 1000 pairs, some of which are autographed by the former president himself.

Priced at a hefty $399, the shoes have become a hot commodity, sparking intense bidding wars online. A quick eBay search reveals some pairs fetching nearly $5,000, with one enthusiastic supporter claiming to have spent $9,000 on a pair with Trump’s signature. Despite the steep price tag, the “Never Surrender” high tops have sold out online, prompting further pre-orders.

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The shoes, adorned with a prominent “T” badge and the US flag on the collar, are marketed as a symbol of resilience and patriotism. Described as ideal for “true Patriots” and “go-getters who don’t know the word quit,” these sneakers aim to be a rallying cry in shoe form, encouraging wearers to step out ready to conquer.

The accompanying website, GetTrumpSneakers.com, not only offers these exclusive kicks but also features other Trump-branded shoes and a cologne named “Victory47” for $99 a bottle. Despite the evident political undertones and Trump-like rhetoric on the site, a disclaimer insists on the absence of any connection to a political campaign, emphasizing the use of Trump’s name, image, and likeness under a license agreement with 45Footwear, LLC.

The unveiling of the “Never Surrender” sneakers took place at the Philadelphia Convention Center, where Trump was met with a mixed reaction of cheers and boos. While Trump campaign officials actively promoted the event online, the website maintains its stance of being apolitical.

This isn’t Trump’s first venture into unique merchandise. Over the Christmas period, he offered a range of “Never Surrender” items, including cards, wrapping paper, and even pieces of his own suit, worn during his infamous mugshot. The suit pieces were priced at $4,600 and were part of a digital trading card series titled “The Mugshot Edition,” with each digital card retailing for $99.

Despite claims of being non-political, Trump’s merchandise endeavors continue to raise eyebrows, illustrating the intersection of politics, business, and the cult of personality surrounding the former president. Whether viewed as collectibles or contentious symbols, Trump’s merchandise remains a reflection of his ability to captivate and capitalize on his public image.