Bad Bunny’s star continues to rise as he seamlessly embraces his role as Jacquemus’ foremost menswear muse. Transitioning from the lively “Le Splash” campaign set in Miami for Spring 2022, he now explores a more austere persona. As the charismatic face of Simon Porte Jacquemus’s latest creation, the “Les Sculptures” collection, showcased at La Fondation Maeghta in late January, Bad Bunny transcends mere fashion. He transforms into a living work of art, effortlessly posing on stone pedestals, a testament to the intersection of fashion and fine art.
Captured through the lens of Theo De Gueltzl and expertly styled by Katie Burnett, Bad Bunny takes on various personas, showcasing the diverse range of sculptural menswear from the collection. From the sophistication of a streamlined grey suit to the boldness of a strapless black jumpsuit, each ensemble is a masterpiece in its own right.
A particularly intriguing image emerges, featuring Bad Bunny seemingly peeking out from an ancient bathtub, devoid of clothing. It echoes his earlier viral bathtub photos on Instagram, suggesting a deliberate thematic connection. The striking resemblance of the stone surroundings further reinforces the idea that these posts were a captivating teaser for the grand unveiling of Jacquemus’s “Les Sculptures.”
In this collaboration between Bad Bunny and Jacquemus, fashion transcends mere garments; it becomes an immersive experience, blurring the lines between clothing and art. The campaign captures the essence of a contemporary muse melding seamlessly with the sculptural brilliance of the collection. Bad Bunny for Jacquemus “Les Sculptures” transcends fashion, embodying a fusion of creativity, style, and living art. Photo: Theo De Gueltzl/Courtesy of Jacquemus
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