From Y2K Revival to Quiet Luxury Aesthetics – Navigating the Influences, Collaborations, and Digital Phenomena that Defined the Fashion Landscape
In the highly anticipated 2023 edition of Lyst’s Year in Fashion report, Miu Miu gracefully assumes the spotlight, solidifying its prominence through a captivating interplay of Fashion Week showcases, strategic collaborations, and a notable 39% surge in online searches during Q4. The influential presence of industry luminaries such as Gigi Hadid and Troye Sivan, coupled with strategic partnerships with notable entities like New Balance and Church’s, propels Miu Miu to the forefront. Notably, the brand’s Y2K-inspired mini-skirts emerge as the unequivocal trendsetter of the year.
Another luminous figure in the report is LOEWE, adorned with the prestigious title of the logo of the year for its iconic Anagram emblem. This distinctive insignia takes center stage, particularly gracing the €350 white tank top, driving a remarkable 132% surge in searches. The success of LOEWE is intricately woven into the fabric of “quiet luxury,” an enduring aesthetic that resonated throughout the year, vividly illustrated by a chart from the Instagram account DATA, BUT MAKE IT FASHION, showcasing an impressive 1,230% surge in popularity.
Miu Miu’s influence gracefully extends into the realm of footwear, inspiring brands such as GCDS and Tom Ford to embrace the mini-skirt trend. The collaboration between athletic giant Adidas and the visionary Wales Bonner on the Samba model receives well-deserved recognition, potentially heralding Wales Bonner as Adidas’ post-Kanye success story. Meanwhile, Ballerina slippers, artfully emphasized by the likes of Bottega Veneta and The Row, experience a substantial 56% uptick in searches, seamlessly aligning with the burgeoning trend of Balletcore, meticulously highlighted by DATA, BUT MAKE IT FASHION.
In the celestial realm of celebrities, the resplendent Kendall Jenner gracefully dominates the runways, outshining even the meteoric rise of K-pop artists. Amidst this sartorial symphony, the dynamic pairing of A$AP Rocky and Rihanna emerges as the undisputed fashion power couple of 2023. In the digital tapestry of fashion phenomena, the enigmatic allure of the Tabi Swiper catapults Margiela’s footwear to unprecedented heights, commanding a staggering 342% spike in searches. As the crescendo to this illustrious list, Lyst unveils the visionary designer Dilara Findikoglu as the “Brand to Watch,” encapsulating the essence of an influential and perpetually evolving fashion landscape in 2023.
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