On the same day, the two most eagerly awaited movies of the year were released in theaters in the US.
A pink Barbie tidal wave has engulfed the globe. We have been receiving (random) clips, posters, trailers, images, and videos of Margot Robbie’s ensembles inspired by well-known doll models from premieres and promotional events all around the world for months. We don’t think it’s a coincidence that the color of summer is, you guessed it, pink. There are so many brands that the movie, which hasn’t even been released to theaters, has partnered with. A fierce rivalry develops to solidify this reputation, making every tale captivating and unforgettable, whether it be true or made up.
On the same day (July 21), two movies will be released in the United States: Greta Gerwig’s Margot Robbie and Ryan Gosling starrer, and Christopher Nolan’s Oppenheimer, which also stars Cillian Murphy, Matt Damon, Emily Blunt, and Florence Pugh.
The differences between the two movies are glaring. One depicts the most well-known plastic doll in the world having to give up her ideal life in order to enter the real world, while the other is based on the true account of the man who was responsible for the first atomic bomb’s construction. The promotion for one even included renting out Ken’s Malibu home, while the promotion for the other was restricted to a more conventional tour that was cut short by the actors’ strike. Not to mention the lighting, environment, and colors. There isn’t much to describe; one glance is all it takes to see how drastically different they are from a simply visual standpoint. In contrast to her “rival,” who is a serious historical object separated into portions in color and parts in black and white, the Barbie aesthetic is implicit and succinct. Nearly as diametrically opposed as their future films are the directors. Gerwig, who is fascinated about women’s stories and coming-of-age dramas, and Nolan, who desires to write about dark males for many reasons. In other words, we’re dealing with media items that are offered in conflicting ways. Different approaches, various stories. The release date is really the only thing they have in common. And that was sufficient to spark a genuine feud. Barbenheimer was created as a result of this and the fact that Gerwig and Nolan are two extremely divisive and hotly debated directors online, with two distinct but equally passionate bubbles of reference. Barbenheimer is the hybrid child, the summer’s biggest movie meme, the product that will never exist but has a very clear origin story and rapid development (after all, we’re talking about social timing).
The Barbenheimer Effect
A race to see which of our favorite characters from books and TV shows would see which of the two films began, using the films as indicators of one personality or the other. At first, it was jokes about the simultaneous cinema release, the vague desire to see both films on the same day (with Barbie being preceded by an alcoholic brunch with her girlfriends and Oppenheimer by a rigorous breakfast of black coffee and cigarettes).
In other words, there are Barbie people and Oppenheimer people just as there are Tolstoy people and Dostoevsky people, Dior people and Chanel people, street style people and calm luxury people. These two eventually came together and merged. There is a huge demand for hybrid T-shirts, photo montages, posters, as well as clothing made expressly for watching movies. Two diametrically opposed perspectives on the media, art, and life collide in Barbenheimer. Of course, the films themselves gain from this circumstance since their competition creates even more buzz.
Tom Cruise, who was third on the podium for the splendid season of the seventh art, was the first to take charge. It was rumored that the actor was dissatisfied with the timing of the release of his Mission: Impossible – Reckoning with Death, which was released on the same day as the other two movies and might have stolen some of his audience. In response, Cruise started a pro-cinema campaign, encouraging everyone to go back to the movies by appearing with Barbie and Oppenheimer tickets (and Indiana Jones, here you go). Whether you agree with Cruise or not, a helping hand never hurts, especially during the hot season, and we are certain that this fictitious rivalry, which is generating more useful and enjoyable internet content every day, is a good thing.
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